Welcome to the official website for "Optimal Database Marketing” – a site designed to supplement the book for industry professionals, instructors and students. At this site you will find relevant free software downloads, relevant database marketing links of interest, analysis data sets which will allow you to test applying the various analytical techniques discussed and a regularly updated listing of editorial errors and corrections. We want to ensure your experience with the book is as positive as possible, and more.

Since published, our book has been adopted in several universities including:

  • Universiti Teknologi Malaysia (UTM)
  • University of Rochester
  • Tulane University, Biloxi, MS
  • Helsinki School of Economics (HSE), Finland
  • Univerity of Missouri, Rolla, MO
  • Cal State Fullerton, Fullerton, CA
  • Oklahoma State University, Oklahoma, OK
  • St. John Fisher College, Rochester, NY
  • Loyola University, Chicago, IL
  • New York University, New York, NY
  • University of Washington Business School, Seattle, WA
  • Cleveland State University, Cleveland, OH
  • Mercy College, Dobbs Ferry, NY
  • Florida Gulf Coast University, Fort Myers, FL
  • Wake Forest University, Winston-Salem, NC
  • Canisus College, Buffalo, NY
  • University of Houston, Houston, TX
  • Vienna University of Economics and Business Administration
  • Bogazici University, Istanbul, Turkey

    We hope you find the site useful.




  • OPTIMAL DATABASE MARKETING, DRAKE AND DROZDENKO, SAGE PUBLICATIONS

    COPYRIGHT 2002, DESIGNED BY FAY STUDIOS