Published by Sage Publications, this 398 page hardcover book with dust jacket is full of industry examples and case studies.

You can order “Optimal Database Marketing” below via Amazon.com. The price is $54.95 plus shipping and handling. You can also place your order through Sage Publications directly at www.SagePub.com. If for any reason you have a problem placing your order, please notify Perry Drake immediately at Perry@DrakeDirect.com.

Once you receive your book, you will learn how to gain access to other supplemental materials such as data sets for analysis, free software downloads, and class room teaching materials (instructors only).

Thank you for your order!

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OPTIMAL DATABASE MARKETING, DRAKE AND DROZDENKO, SAGE PUBLICATIONS

COPYRIGHT 2002, DESIGNED BY FAY STUDIOS