 |
Methods to monitor the vitality of your customer base. |
|
The steps involved in developing any database strategy to ensure marketing objectives are met. |
|
The 6 rules to building robust response models guaranteed to hold-up in roll-out. |
|
Why and how we segment the marketing database to increase marketing effectiveness. |
|
How global, social and ethical issues impact database marketing today. |
|
Options available for determining customer lifetime value. |
|
The steps involved in developing an RFP for purposes of outsourcing the database. |
|
Outside list test design considerations. |
|
The proper steps to analyzing your marketing tests with confidence. |
|
How to plan and implement database development and maintenance to increase effectiveness and efficiency. |
|
How to establish marketing tests that will yield the most reliable and actionable results. |
|
The steps to ensuring a successful database marketing plan. |
|
The basics of database technology needed to effectively interact with IT professionals. |
