Listed below are some of Ron and Perry's favorite links. Marketers, students and instructors should find them educational and helpful. If you have a favorite link and would like to share with others, please inform Perry via email at Perry@DrakeDirect.com. Perry will assess the site for relevance and add to the list below.
Please note the list will always be sorted from oldest addition to newest addition within each category.
Industry Association Web Sites
Industry Magazine/Journal/Periodical Web Sites
- www.dmnews.com - DM News, a weekly journal for direct marketing professionals.
- www.directmag.com - Direct Magazine, a monthly magazine for direct marketing professionals.
- www.1to1.com - 1 to 1, a monthly magazine for direct marketing professionals.
- www.targetonline.com - Target Magazine, a monthly magazine for direct marketing professionals.
- www.multichannelmerchant.com - Multichannel Merchant Magazine, a monthly magazine for direct marketing professionals dealing specifically with multichannel sales.
- www.BtoBonline.com - BtoB Magazine, an online journal for marketing and e-commerce strategists
- www.adage.com - Ad Age Magazine, a comprehensive weekly news magazine covering all aspects of the U.S. advertising business.
- www.marketingmag.ca - Canada's equivalent to Advertisting Age
- www.responsemagazine.com - Response Magazine, a monthly magazine for electronic direct marketing professionals.
- www.searchmarketingstandard.com - Search Marketing Standard, a quarterly magazine for search engine marketing professionals.
- www.revenuetoday.com - Revenue Magazine, a monthly magazine online marketing professionals.
- www.insidedirectmail.com - Inside Direct Mail, your monthly report on direct mail statistics, trends and lists.
- www.foliomag.com - Folio Magazine, the monthly magazine for magazine management.
- www.emarketingandcommerce.com - eM+C, the monthly magazine for search engine marketing professionals.
- www.fundraisingsuccessmag.com - Fimd Raising Success, the monthly magazine for effective nonprofit strategies.
- www.Quirks.com - Quirks Marketing Research Review, an online publication dedicated to providing practical applications in Marketing Research.
E-Commerce Information & Research Web Sites
- www.emarketer.com - Internet and e-commerce research and survey results.
- www.wdfm.com - Free weekly newsletter which critiques marketing oriented web sites.
- www.marketingsherpa.com - Free newsletters, case histories and statistics regarding online marketing.
- www.wilsonweb.com - Web marketing and e-commerce tips and hints by Dr. Ralph F. Wilson.
- www.ecommercetimes.com - Current news regarding the world of e-commerce and e-business.
- www.internetnews.com - Internet and e-commerce statistics covering a wide range of topics including PC penetration by geographic region, Internet usage numbers by month, top web sites, etc. The list is quite exhaustive and is compiled from sources such as AOL, Nielson Ratings, Harris Interactive, etc.
- www.imediaconnection.com - Marketing news, features, podcasts covering the online marketing sector.
- www.customerthink.com - CRMGuru - the global thought leader in customer-centric business.
- www.clickz.com - Expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing.
- www.marketingvox.com - Online marketing, internet marketing and e-marketing news for media buyers.
- www.mediapost.com - Online resource for all advertising media profesionals-print, online, radio, TV, cable….
- www.marketleap.com - Free search engine marketing tools for your website analysis: Link Popularity check, Search Engin Saturation and Keyword Verfication.
- www.alexa.com - Another free tool that provides traffic rankings and related links for the top web sites.
- www.compete.com - Another free tool that provides traffic rankings and related links for the top web sites.
- blog.nielsen.com/nielsenwire/ - Consumer news insights and reports.
- www.mediapost.com/publications/?fa=Articles.showEdition&art_type=13 - Breaking digital news by Media Post.
- www.mediapost.com/publications/?fa=Archives.showArchive&art_type=31 - Media Post Behavioral Insider – Behavioral tracking news.
- www.mediapost.com/publications/?fa=Archives.showArchive&art_type=8 - Center for Media Research - Daily digital research findings.
- mashable.com/ - Mashable - Social media news and web tips.
- www.paidcontent.org/ - The economics of content.
- www.webpronews.com/ - Web Pro News, Breaking ebusiness and search news.
Other Pure Informational & Research Web Sites
- www.jup.com - Internet and e-commerce research and survey results. Free, but registration is required.
- www.exporthotline.com - This site houses hundreds of national and international government reports covering the rules, regulations, trends and forecasts of product and service sales by country. For example, in one extensive report you can learn of Italian e-commerce habits, trends and forecasts. In another report you can learn of the state of the TV cable market in Sweden. Free, but registration is required.
- www.amrresearch.com - Web site of AMR Research, a leading provider of business application and technology research for global organizations. View partial reports covering such topics as e-commerce, customer relationship management, and other strategic business applications.
- www.harrisinteractive.com - Web site of Harris Interactive, a worldwide market research firm best known for pioneering the use of the Internet to conduct scientifically accurate market research. Search their extensive library for relevant industry findings.
Census Information Web Sites
- www.census.gov - U.S. Census Bureau web site full of information and free reports, mappings and data for download. You can even input your address and learn the average income and age in your block group.
- www.freedemographics.com - Offers unlimited access to U.S. Census data.
General Data Mining Web Sites
Information Technology Web Sites
- www.geek.com - A user friendly web site offering a free on-line glossary that will help you better communicate with your IT group. Great cross referencing of terms in every definition. Quite exhaustive. Ever wondered, for example, what OLAP processing means?
Informational Data Hygiene Web Sites
- www.g1.com/Solutions - The web site of Group 1 Software, which provides very useful descriptions of address standardization rules and regulations, NCOA processing and other data quality processes.
- www.grcdi.nl/products.htm - The web site of Graham Rhind, an expert in international (and national) address standardization and cleansing. Graham is also the author of three books on this subject. This site gives an abundance of information and live links.
- www.semaphorecorp.com/cgi/form.html - The web site of the Semaphore Corporation offering free address standardization and file deduping software. At this link, you can type in a non-standardized address such as "6B 214 168, Bronx, NY, 10456" and out will come "214 East 168th Street, Apt B6, Bronx, NY, 10456-2807." Give this little online address standardization routine a try!
Privacy Rules & Regulations Web Sites
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