Listed below are various software packages of interest to direct marketers, students and instructors. They are all free-of-charge or have a free evaluation period. In some cases you will be redirected to the web site for which is offering the free software. In such cases, a new browser window will open.
Registration for some software may be required.
Desktop Applications:
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The Plan-alyzer, Visual Basic Version for PC Only Download this software compliments of Drake Direct absolutely free-of-charge. With The Plan-alyzer 4.0 a marketer can more effectively plan and analyze their marketing tests.
Options include sample size estimation, confidence interval calculations and hypothesis testing. It is a user friendly “point and click” software package, and is compatible with Windows only.
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The Plan-alyzer, Excel Version for PC & Mac -- This excel version of The Play-alyzer has many features not found in the VB version and is even compatible with a Mac.
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XLSTAT-Pro This software package contains many different data analysis and statistical functions for Microsoft Excel including: stepwise regression, logistic regression, factor analysis, cluster analysis, etc.
XLSTAT-Pro is fully functional in Excel and all functions can be accessed from a menu or a tool bar. 30 day free trial, $395 for registration. All components are fully functional for the evaluation period. It is actually quite an impressive little package and is very easy to use.
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StatCalc This software package was developed for students, researchers and business managers who need a desktop statistics calculator. It calculates descriptive statistics, conducts hypothesis testing, determines sample error rates, performs correlation analysis and has graphing capabilites.
30 day free trial, $29 for registration. All components are fully functional for the evaluation period. It is actually a nice little calculator to have readily available on ones desktop. Note: It is not meant for large datasets, but rather for quick and simple calculations right on your desktop. It is a product of AcaStat Software.
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Profit Margin Calculator This little desktop calculator will help you determine gross profit margins based on the cost of the goods sold and markup. It is absolutely free-of-charge. A nice additon to your desktop. It is provided by KJE Computer Solutions, LLC.
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ACT! 2007 ACT is a contact management system database. With this software you can organize all customer information in one place.
30 day free trial, $199.99 for registration. All components are fully functional for the evaluation period. It is a product of Sage Software.
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SPSS SPSS puts the power of advanced statistical analysis in your hands. Whether you are a beginner or an experienced statistician, its comprehensive set of tools will meet your needs. Download a 30 day free trail version and give it a try.
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